AMA: Braze Director, Product Marketing, Ankit Shah on Stakeholder Management

April 15 @ 9:00AM PT

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👋 Ankit Shah

Hi all, I'm Ankit Shah, Director, Product Marketing @ Braze:

• 👋 Based in: Dallas, TX
• 🧠 Top of mind: Art of Storytelling
• 💬 Ask me about: Market Research, Product Launches, GTM Strategies

What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.

Ankit Shah•

Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo

Aligning cross-functional stakeholders starts with defining shared goals that we can all works towards. Clear roles and responsibilities help reduce confusion and keep ev...

1671 Views

1 request

What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?

Ankit Shah•

Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo

In the first 90 days, my focus is on building strong relationships based on open communication with key stakeholders across product, sales, and marketing teams. I'd work ...

473 Views

1 request

How do you handle competing stakeholder OKRs or incentives that misalign with the GTM strategy, and how do you reset them?

Ankit Shah•

Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo

I prioritize based on business impact, customer needs, and alignment with strategic goals. I make sure the team is clear on both short-term OKRs and long-term vision, so ...

478 Views

1 request

How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?

Ankit Shah•

Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo

Sales buy-in is key to landing new messaging, they should be one of the most important stakeholders in developing your core messaging. Identify the right level of sales l...

478 Views

1 request

How to build relationships with stakeholders

Ankit Shah•

Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 1mo

Building relationships with stakeholders involves recognizing their unique perspectives, goals, and challenges. It’s about actively listening, building relationships, and...

476 Views

1 request