Director, Product Marketing · Braze
Hi all, I'm Ankit Shah, Director, Product Marketing @ Braze:
- 👋 Based in:
- Dallas, TX
- 🧠Top of mind:
- Art of Storytelling
- 💬 Ask me about:
- Market Research, Product Launches, GTM Strategies
AMA: Braze Director, Product Marketing, Ankit Shah on Stakeholder Management
April 15 @ 9:00AM PT
View AMA Answers
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How do you handle competing stakeholder OKRs or incentives that misalign with the GTM strategy, and how do you reset them?
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 2mo
I prioritize based on business impact, customer needs, and alignment with strategic goals.
I make sure the team is clear on both short-term OKRs and long-term vision, so we can balance quick wins with larger initiatives.
I also ensure we’re regularly revisiting our priorities to stay agile and adapt to any changes in the business landscape.
480 Views1 request -
What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 2mo
In the first 90 days, my focus is on building strong relationships based on open communication with key stakeholders across product, sales, and marketing teams.
I'd work to understand the current strategies in place and gather insights on what's working and where there are opportunities for improvement.
From there, I’d develop a comprehensive go-to-market plan for the product, ensuring that we have clear messaging, defined KPIs, and alignment across teams.
477 Views1 request -
How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 2mo
Sales buy-in is key to landing new messaging, they should be one of the most important stakeholders in developing your core messaging. Identify the right level of sales leaders/managers and ICs to get input/feedback as you are developing your messaging Collaborate with them and get early feedback on how that messaging comes to life in sales content. Partner with sales champions in delivering sales enablement, Sales would rather hear and use talk tracks coming from their peers. Put forums in plac ...Read More
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What are the best practices and strategies to align cross-functional stakeholders? Please also provide examples.
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 2mo
Aligning cross-functional stakeholders starts with defining shared goals that we can all works towards. Clear roles and responsibilities help reduce confusion and keep everyone aligned. Using customer data to guide decisions ensures alignment is fact-based, and not someone's opinion. Consistent communication, early stakeholder involvement, and strong kickoff planning build the right kind of buy-in and momentum. A great example of that is our product launch kickoffs, we have the right stakeholder ...Read More
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How to build relationships with stakeholders
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 2mo
Building relationships with stakeholders involves recognizing their unique perspectives, goals, and challenges. It’s about actively listening, building relationships, and understanding their priorities. My process begins with identifying all relevant stakeholders, both internal and external, by mapping out who will be impacted by or who has influence over the project. I then engage with each stakeholder through 1:1 meetings or workshops to gather insights into their expectations and concerns. I ...Read More
477 Views1 request