👋 Ankit Shah
Hi all, I'm Ankit Shah, Director, Product Marketing @ Braze:
• 👋 Based in: Dallas, TX
• 🧠 Top of mind: Art of Storytelling
• 💬 Ask me about: Market Research, Product Launches, GTM Strategies
• 👋 Based in: Dallas, TX
• 🧠 Top of mind: Art of Storytelling
• 💬 Ask me about: Market Research, Product Launches, GTM Strategies
Content
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Here are some of the best product GTM strategies that I have seen top brands use successfully: Product Led Growth (PLG) - They focus on self-serving and freemium tier, ex...
15479 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
The Product Marketing team typically owns the GTM strategy because they sit at the intersection of product, sales, and marketing.Product Marketing - Defines target audien...
13698 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Marketing a productized service is unique because it blends the scalability of a product with the expertise of a service. Unlike traditional products, value proof is inta...
9725 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Product marketing teams often face alignment challenges with other functions. With Product Management, tension arises between roadmap priorities and customer needs, which...
1961 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
If your product is new and you don’t yet have many customers, a GTM should focus on validation and building momentum. Here’s how to go about it:Define ICP and Personas – ...
1914 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • Apr 15
Aligning cross-functional stakeholders starts with defining shared goals that we can all works towards. Clear roles and responsibilities help reduce confusion and keep ev...
1154 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • Apr 15
Sales buy-in is key to landing new messaging, they should be one of the most important stakeholders in developing your core messaging. Identify the right level of sales l...
474 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • Apr 15
I prioritize based on business impact, customer needs, and alignment with strategic goals. I make sure the team is clear on both short-term OKRs and long-term vision, so ...
473 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • Apr 15
Building relationships with stakeholders involves recognizing their unique perspectives, goals, and challenges. It’s about actively listening, building relationships, and...
470 Views
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • Apr 15
In the first 90 days, my focus is on building strong relationships based on open communication with key stakeholders across product, sales, and marketing teams. I'd work ...
464 Views
Credentials & Highlights
Director, Product Marketing at Braze
Formerly Intuit, Quickbase, Acquia
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Dallas, Texas
Knows About Go-To-Market Strategy, Platform and Solutions Product Marketing, Analyst Relationship...more