AMA: Braze Director, Product & Solutions Marketing, Ankit Shah on Go-To-Market Strategy
August 19 @ 9:00AM PT
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👋 Ankit Shah
Hi all, I'm Ankit Shah, Director, Product Marketing @ Braze:
• 👋 Based in: Dallas, TX
• 🧠Top of mind: Art of Storytelling
• 💬 Ask me about: Market Research, Product Launches, GTM Strategies
• 👋 Based in: Dallas, TX
• 🧠Top of mind: Art of Storytelling
• 💬 Ask me about: Market Research, Product Launches, GTM Strategies
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Marketing a productized service is unique because it blends the scalability of a product with the expertise of a service. Unlike traditional products, value proof is inta...
9725 Views
1 request
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Product marketing teams often face alignment challenges with other functions. With Product Management, tension arises between roadmap priorities and customer needs, which...
1961 Views
1 request
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Here are some of the best product GTM strategies that I have seen top brands use successfully: Product Led Growth (PLG) - They focus on self-serving and freemium tier, ex...
15479 Views
3 requests
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
The Product Marketing team typically owns the GTM strategy because they sit at the intersection of product, sales, and marketing.Product Marketing - Defines target audien...
13698 Views
1 request
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
If your product is new and you don’t yet have many customers, a GTM should focus on validation and building momentum. Here’s how to go about it:Define ICP and Personas – ...
1914 Views
2 requests