AMA: Canva Ecosystem Marketing Leader, Indy Sen on Sales Enablement

This is a good question and I think I covered some of the criteria in my previous answer above, here.That being said, the one thing I would add is that you should try and...

Yes, sales definitely appreciates customer persona research in my experience, but it has to be actionable.This means that, no matter what type of research or how much goo...

You should take a similar approach to how you'd partner with market research, per my answer to the AMA question re persona research. Partner with sales enablement to deli...

This is a great question, and also a good one to answer early, as its sets the tone for what the relationship between PMM and Sales will be over the next months, quarters...

Good question. As a product marketer, I would say the key thing around building case studies is to 1.) work backwards the market perception you want to create is and 2.) ...

I’m going to assume that by GTM you mean the overall go-to-market process which spans 1.) product launch and announcements to sustaining 2.) the lifecycle of your product...

I would love to better understand this question. Can you please rephrase?In general, whenever I hear someone talk about a “GTM team”, I get nervous because that label can...

Good question, and the last one I'll be able to answer today. The way I think about sales enablement across PLG vs sales-led motions is to not forget the spirit of what y...