AMA: Cisco Product Marketing Leader, Elizabeth Grossenbacher on Product Marketing Skills
July 22 @ 9:00AM PT
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👋 Elizabeth Grossenbacher
👋 Hi everyone! I'm Elizabeth ("Elle") Grossenbacher, located near San Francisco!
💼 I'm just about to expand my role at Cisco where I'll lead Product Marketing for the Secure Routing portfolio.
👀 Top of mind for me right now: Positioning! "Reinventing" or "Reintroducing" your portfolio.
🤝 I can help others on all things competitive/market intelligence, customer insights, AR for PMM work, PMM Carer coaching, and messaging/storytelling.
🍦 Favorite ice cream flavor: Baskin Robins Love Potion! They only have it in February, it's amazing.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
Analytical Thinking — and using AI to accelerate itWhether you're digging into market trends, customer feedback, usage data, or win/loss results, PMMs must know how to ex...
1402 Views
5 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
PMMs have to think like mini-CMOs. Your work influences pipeline, product adoption, and customer experience. I typically look at:Revenue metrics: Pipeline sourced/influen...
936 Views
2 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
One of the things I love most about the product marketing community is how generous it is. PMMs are constantly sharing their hard-earned lessons — whether it’s on LinkedI...
864 Views
1 request
Why is it so hard to actually get a PMM job?
I have relevant experience, a decent body of work, but moving the needle seems like a monumental task.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
It’s a competitive market. PMM is a high-impact, high-paying role... and there aren’t a ton of open positions compared to other marketing roles.Quick tips to stand out:Tr...
904 Views
3 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
If you’ve done work similar to PMM:Showcase it clearly. Create a “Product Marketing Experience” section on your resume with bullet points like:Messaging: Developed positi...
891 Views
3 requests
What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
If you’re not yet in the PML role:Start by reviewing your company’s career ladder or leveling guide.Write your self-review or performance summary as if you’re already ope...
3757 Views
2 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
Besides Sharebird AMAs and the Product Marketing Alliance, here are some of my favorite go-to resources:Product Marketing Adventures — My own case study-driven podcast fe...
926 Views
3 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
There are so many tools out there! First off, check out THIS ANSWER to a previous AMA where someone asked about Tools, including AI tools!! Other tools to condier! Salesf...
1363 Views
2 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
As the host of the podcast, Product Marketing Adventures, I walk through a “Messaging Critique” segment in each episode with my guests. My guests have brought forth some ...
1395 Views
3 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
Prompt engineering: Learn how to write effective AI prompts with the right context to get useful outputs.AI literacy: Understand the limitations, risks, and biases of AI....
1253 Views
3 requests
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 9mo
Yes! I do weekly meetings with PM+PMM. Here’s my sample agenda: Hot topics (2–3): Gathered from a shared Slack/Messaging channel beforehand.Roadmap review: A slide showin...
866 Views
2 requests