AMA: Datadog VP, Product Marketing, Greg Gsell on Go-To-Market Strategy
August 20 @ 9:00AM PT
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Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
I don't think you can really differentiate PMM tactics from the rest of the company (and you shouldn't want to). A strong GTM motion involves all parties rowing in sync, ...
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How can PMMs adapt GTM plans as early assumptions break down after launch?
Lately, I’ve found myself revisiting GTM docs I wrote just 6 weeks ago — and questioning half of it.
Most GTM plans are built on early signals:
👉 A few conversations with users
👉 Feedback from beta testers
👉 Initial market research
But then you launch.
Your assumptions meet reality — and sometimes, they don’t hold up.
Your ICP starts looking different
The messaging that resonated in interviews falls flat
So the real question is:
How do you integrate what you’ve learned — without rewriting everything from scratch?
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
The last company I worked at hated any OKR planning and GTM strategy docs for this exact reason. They felt the market moved too quickly and our advantage was quickly pivo...
459 Views
1 request
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
Talk to sellers! Building relationships with sales and CS is key to understanding if your GTM plans are effective. The numbers will tell you a lot, but the notes and info...
459 Views
1 request
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 8mo
Start by understanding your key objectives. Assuming one of those is going to be "drive revenue", you need to figure out where that revenue will come from. What is your I...
473 Views
2 requests