AMA: GitHub Senior Director of Product Marketing, Lauren Buchman on Developer Product Marketing
December 2 @ 10:00AM PT
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👋 Lauren Buchman
Hi all, my name is Lauren Buchman. 👋
💼 Job: Senior Director of Product Marketing, GitHub. Formerly Cloudflare, Google Cloud and Tailscale
📍 Location: Northern California
🍦 Favorite ice cream flavor: Mint and chocolate chip
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Developer journeys can vary, especially based on the nature of the product, but generally the journey looks something like:Connect > Engage > Learn > Adopt > ...
6379 Views
1 request
What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?
Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Great documentation, a robust and engaged community, a high quality developer experience, and engaging demos are all important when marketing to developers. If you can on...
2816 Views
1 request
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Developers can be highly influential to the buying process so I wouldn't count them out just because they don't own a budget. That said, I would look at persona-driven ca...
1612 Views
1 request
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
The skills are the same to be a great marketer for either - knowing your audience, curiosity about people's problems, and a solid understanding of your product's value pr...
1178 Views
1 request