👋 Lauren Buchman
Hi all, my name is Lauren Buchman. 👋
💼 Job: Senior Director of Product Marketing, GitHub. Formerly Cloudflare, Google Cloud and Tailscale
📍 Location: Northern California
🍦 Favorite ice cream flavor: Mint and chocolate chip
Content
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5mo
Developer journeys can vary, especially based on the nature of the product, but generally the journey looks something like:Connect > Engage > Learn > Adopt > ...
6388 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5mo
Great documentation, a robust and engaged community, a high quality developer experience, and engaging demos are all important when marketing to developers. If you can on...
2821 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: What are...
1912 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5mo
Developers can be highly influential to the buying process so I wouldn't count them out just because they don't own a budget. That said, I would look at persona-driven ca...
1627 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
Developer personas are diverse! You could rename them "technical practitioners" to better describe this group of humans. High level, in the business world, they are the f...
1620 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-dev...
1604 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
I love this question. First, I would say to save your company's BDR/SDRs time and avoid trying to set up calls with developers. You'll avoid a lot of frustration on both...
1538 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5mo
The skills are the same to be a great marketer for either - knowing your audience, curiosity about people's problems, and a solid understanding of your product's value pr...
1194 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • Apr 18
Adopt a 'no surprises' North Star for your PMM team, and use visual cues to make updates easy to skim and act on.A strong PMM team charter should aim for no surprises — n...
253 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • Apr 18
Build trust, find the right executive sponsorship, and focus your energy where you're explicitly welcomed and can make an impact.In engineering-driven organizations, not ...
247 Views
Credentials & Highlights
Senior Director of Product Marketing at GitHub
Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb
Lives In San Francisco, CA
Knows About Developer Product Marketing, Technical Product Marketing, Product Marketing Career Pa...more