Lauren Buchman
Head of Marketing, Orb
Content
Lauren Buchman
Orb Head of Marketing • April 15
I love this question. First, I would say to save your company's BDR/SDRs time and avoid trying to set up calls with developers. You'll avoid a lot of frustration on both ends. Gating content content from developers and forcing them to fill in forms might give you a short term bump in leads, bu......Read More
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Lauren Buchman
Orb Head of Marketing • April 15
Developer personas are diverse! You could rename them "technical practitioners" to better describe this group of humans. High level, in the business world, they are the folks who put fingers on the keyboards, not the folks who write checks. The operators. Because of this, there are personas that ......Read More
814 Views
Lauren Buchman
Orb Head of Marketing • April 15
At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: * What are their drivers, their pains, their perceptions? * Where do they gather? * Who do they trust? * How do they influence......Read More
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Lauren Buchman
Orb Head of Marketing • April 15
It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-developer. The trouble is, what works for you doesn't necessarily translate for them. Focus on the problem that your product i......Read More
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Credentials & Highlights
Head of Marketing at Orb
Formerly Cloudflare, Google Cloud, Google Developers, Observable
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Developer Product Marketing, Product Marketing Career Path, Technical Product Marketi......more
Work At Orb
Senior Product Marketer at Orb
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