Profile
Lauren Buchman

Lauren Buchman

Director of Product Marketing, Tailscale

Content

Lauren Buchman
Lauren Buchman
Tailscale Director of Product MarketingApril 14
At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: * What are their drivers, their pains, their perceptions?  * Where do they gather?  * Who do they trust?  * How do they influence......Read More
1206 Views
Lauren Buchman
Lauren Buchman
Tailscale Director of Product MarketingApril 14
I love this question. First, I would say to save your company's BDR/SDRs time and avoid trying to set up calls with developers. You'll avoid a lot of frustration on both ends. Gating content content from developers and forcing them to fill in forms might give you a short term bump in leads, bu......Read More
1184 Views
Lauren Buchman
Lauren Buchman
Tailscale Director of Product MarketingApril 14
Developer personas are diverse! You could rename them "technical practitioners" to better describe this group of humans. High level, in the business world, they are the folks who put fingers on the keyboards, not the folks who write checks. The operators. Because of this, there are personas that ......Read More
1107 Views
Lauren Buchman
Lauren Buchman
Tailscale Director of Product MarketingApril 14
It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-developer. The trouble is, what works for you doesn't necessarily translate for them. Focus on the problem that your product i......Read More
996 Views
Credentials & Highlights
Director of Product Marketing at Tailscale
Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Growth Product Marketing, Developer Product Marketing, Messaging, Product Marketing /......more