👋 Lauren Buchman
Hi all, my name is Lauren Buchman. 👋
💼 Job: Senior Director of Product Marketing, GitHub. Formerly Cloudflare, Google Cloud and Tailscale
📍 Location: Northern California
🍦 Favorite ice cream flavor: Mint and chocolate chip
Content
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Developer journeys can vary, especially based on the nature of the product, but generally the journey looks something like:Connect > Engage > Learn > Adopt > ...
6379 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Great documentation, a robust and engaged community, a high quality developer experience, and engaging demos are all important when marketing to developers. If you can on...
2816 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: What are...
1910 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
Developer personas are diverse! You could rename them "technical practitioners" to better describe this group of humans. High level, in the business world, they are the f...
1617 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
Developers can be highly influential to the buying process so I wouldn't count them out just because they don't own a budget. That said, I would look at persona-driven ca...
1612 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-dev...
1604 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 5y
I love this question. First, I would say to save your company's BDR/SDRs time and avoid trying to set up calls with developers. You'll avoid a lot of frustration on both...
1537 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 4mo
The skills are the same to be a great marketer for either - knowing your audience, curiosity about people's problems, and a solid understanding of your product's value pr...
1178 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • Sat
Build trust, find the right executive sponsorship, and focus your energy where you're explicitly welcomed and can make an impact.In engineering-driven organizations, not ...
85 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • Sat
Reframe executives as people trying to navigate their roles, and position yourself as someone who helps them succeed.The perspective on executives changes as you gain exp...
81 Views
Credentials & Highlights
Senior Director of Product Marketing at GitHub
Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb
Lives In San Francisco, CA
Knows About Developer Product Marketing, Technical Product Marketing, Product Marketing Career Pa...more