AMA: Guidewire Software VP Product Marketing, Axel Kirstetter on Product Marketing Skills
May 28 @ 10:00AM PT
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
I don't think it is so much about unnecessary or irrelevant skills as much as it is about not being experienced enough to understand what truly matters. What matters is t...
731 Views
3 requests
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
Quite simply, instead of waiting to be told what to do, have a plan in place, present it back to your stakeholders in Sales and in Product and in Marketing, and tell them...
413 Views
2 requests
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
Pre: Understand launch budgets Identify launch goals / metrics Create a launch team Agree on what is being launched Align team around budgets, goals and functionality Es...
399 Views
1 request
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
All the various growth methodologies or go-to-market methodologies, whether product-led or sales-led, do share some commonalities. In the case of PLG, you utilize the pro...
750 Views
1 request
How can I transition from marketing/brand management to product marketing?
My background is in advertising agencies and marketing on the client side. I have a lot of transferrable skills for a PMM - distilling complexity, leading cross-functional teams, launching creative campaigns - but without product owner or product manager experience what type of roles should I target?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
It's all about finding the career overlap or the functional overlap between brand management and product marketing. Some of the things you do in brand management are res...
409 Views
1 request
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
Growth marketers bring rigor in analytics, decision-based insight, experimentation and digital marketing to the table. Those are very useful skills in product marketing. ...
397 Views
2 requests
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
Lately I have really enjoyed the marketing of slate.auto. Their promise it to deliver an affordable electric vehicle. their way of delivering it is through customization....
798 Views
1 request
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
Classical definitions include geo, size, vertical, public / private. And all these are good. however I prefer to build up a segmentation on propensity to buy based on a s...
417 Views
2 requests
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
At project kick-off, two workstreams need to be establishedan implementation streamand a customer success streamLatter is all about starting the journey of usage, adoptio...
406 Views
1 request
How do I clearly define my role at a startup organization that uses me as a catch all?
To be successful, do I need to sit within leadership to hear all the information firsthand and decide what’s most important?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 11mo
This is a bit of a tricky one, as in a startup, by definition, you have to do more than just one single thing. And instead of fighting it, I would try to lean into it. It...
1395 Views
1 request