AMA: Gusto Head of Product Marketing, Benefits, Leah Brite on Messaging Strategy
February 11 @ 9:00AM PT
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đź‘‹ Leah Brite
đź‘‹ Hi! I'm Leah Brite based out of Denver.
đź’Ľ I work at Gusto where I lead product marketing for our employee benefits portfolio.
đź‘€ Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
đź’Ľ I work at Gusto where I lead product marketing for our employee benefits portfolio.
đź‘€ Top of mind topics: keeping up with all things AI (platforms, use cases, best practices, etc), KPIs and attribution frameworks, and driving expansion/attach products.
🤝 PM+PMM relationship, cross-functional influence, and scalable GTM process
🍦Variety is the spice of life! Ben & Jerry's Chunky Monkey Ice Cream is a perennial favorite.
Gusto Head of Product Marketing, Benefits • 3mo
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881 Views
4 requests
Gusto Head of Product Marketing, Benefits • 3mo
Customer feedback is central to shaping your messaging strategy. Use a combination of signals and explicit tests to hone and strengthen messaging. Start with the pain: An...
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Gusto Head of Product Marketing, Benefits • 3mo
Treat Sales as a core part of your messaging strategy. They sit on a goldmine of prospect knowledge: the questions buyers ask, the objections that stall deals, the words ...
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Gusto Head of Product Marketing, Benefits • 3mo
The key to meeting both audience needs is about hierarchy and structuring. Here’s what I mean by that:Design for execs to scan: Put a TL;DR at the top: positioning senten...
837 Views
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Gusto Head of Product Marketing, Benefits • 3mo
Competitive analysis is like hot sauce (or if you are like me, raw jalapenos) in messaging: a little makes everything better, too much and you can’t taste the actual food...
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Gusto Head of Product Marketing, Benefits • 3mo
Messaging consistency can feel like herding feral cats—but adding structure can help you get proactive consistency and out of reactive correction. The goal isn’t to make ...
820 Views
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