AMA: Hopin Director, Product and Solutions Marketing, Sharadhi (Gadagkar) Patel on Developing Your Product Marketing Career
June 1 @ 10:00AM PT
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What would be the best roadmap to become a successful PMM?
I had been managing a large organisation with over 4500 ppl, and nowadays I would like to shift my career to product marketing, and without owning the title previously i don't have courage to even apply a pm position. What road should i take to feel that i am ready?
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
There’s probably a thousand different combinations of answers to this question, depending on who you ask. I’ve seen incredibly successful PMMs come from all sorts of back...
1548 Views
1 request
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
One of the best pieces of advice I got was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course...
39097 Views
2 requests
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and delive...
6521 Views
4 requests
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?
What channel/form, what content do you include, formats, etc.
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization....
1861 Views
1 request
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in. 1. Clear delineati...
6698 Views
3 requests
What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?
What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and devel...
876 Views
3 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the jo...
15988 Views
5 requests
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
Absolutely! While there are probably several key metrics to what makes a successful Product Marketing team, there are so many different paths to getting there based on a ...
1594 Views
1 request