AMA: Instacart Vice President Consumer Marketing, Jasmine Anderson Taylor on Storytelling

Every stakeholder aims to fulfill the needs of the customer. So the journey to building a narrative should always begin with a foundation of insights. It’s important to b...

At Instacart, we have a shared value we call “Go Far Together”, a shared belief that collaboration and mutual support across teams and stakeholders will ensure the absolu...

A differentiation strategy and approach to product storytelling I’ve long admired is Tiffany’s. The jewelry company has successfully combined product AND marketing to ach...

Universal Human Truths is by far the most powerful tool we as marketers have in our tool boxes, it serves as the strongest way to build a connection with your customers. ...

I’m definitely not the first person to say this, but feedback is a gift. We as marketers should always strive to approach feedback with an open mind and sincere gratitude...

Here's a quick outline of how I approach narrative building:Project overview and context: Why is this product campaign launching, and why is it important to the business?...

A few frameworks I typically lean on to be an effective storyteller with executives:State goals for every meeting: Define what success looks like for every executive enga...

There are so many tools for testing at our disposal as marketers nowadays! A few go-to’s I always lean on to test narratives: Max Diff surveys have been a long time favo...

Distilling complicated tech into simple stories can be challenging, but I've relied on one of the most basic frameworks to do this since I was a junior PMM, and it consis...

Marketers can measure how successful they've been at landing a story in the following ways: Direct feedback on your message: in pre-testing prior to launch and feedback p...