AMA: Instruqt VP of Marketing & Product, Sean Lauer on Product Marketing Skills
July 23 @ 10:00AM PT
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👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
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1 request
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406 Views
1 request
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552 Views
1 request
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408 Views
1 request
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 9mo
An easy way to calculate your TAM, that I would also consider to be the PMM-led approach, is through defining your ICP:Clearly define your ICP so it's easy to understand ...
1398 Views
2 requests