AMA: Microsoft Director, Copilot for Microsoft 365, Alina Fu on Storytelling

If it’s a new product category and there aren’t customer testimonials available, focus on the why. There are 3 concentric circles in Simon Sinek's Golden Circle framewor...

Storytelling is most effective when marketers put the customer in the center and focus on the benefits and outcome for them. By using proof points, whether it is product ...

Made to Stick by the Chip Heath and Dan Heath is one of my favorite books. It explores what makes a story stand out and introduces a framework for idea “stickiness” in th...

There are 3 key ways that narrative-driven marketing differs from traditional marketing strategies:1. Focus and Approach· Traditional Marketing - Relies on the fr...

You can always tell an effective story with the Hero’s journey – make your ICP the hero so they can visualize their own success.The Framework: Your customer is the Hero w...

There are several ways you can shift your approach.1. Shift from feature-centric to pillars/themes – instead of diving into features and use cases, create a scenario...

A great marketer reads the room and understands what the customer needs. For every customer presentation, I always create a bespoke presentation for them. The main narrat...

Marketers need to help customers connect the dots. Paint the ideal – what could your world look like? What is stopping you from getting there? Why is this solution better...

Build the story architecture by tying your portfolio of products together into a cohesive narrative. If you only have one product, you are telling a single hero tale but ...

We use AI daily, across the company and especially in Marketing. AI helps augment, accelerate, and improve our output. It saves me time, enhances the quality of my work a...

The Problem-Tension-Solution framework. This technique is direct and immediately relevant to the prospect's pain points.The Framework:Challenge - Highlight...

Instilling a culture of storytelling in your organization relies on 5 things:1. Starts at the top – leaders must model storytelling and tell their own stories that a...

Practice, practice, practice. It is best to start practicing with everyday objects or items that you are familiar with. Try telling an older relative why they should buy ...