AMA: Microsoft Sr. Director of Product Marketing & Growth- Copilot, Bhavika Thakkar on Pricing and Packaging
June 3 @ 10:00AM PT
Register for AMA
We will email you Bhavika's answers
to these questions after the event in case you can't make it.
š Bhavika Thakkar
Hi all, I'm Bhavika Thakkar, Sr. Director of Product Marketing & Growth- Copilot @ Microsoft
ā¢ š Based in: San Francisco, CA
ā¢ š§ Top of mind: AI pricing and monetization
ā¢ š¬ Ask me about: Product Marketing, Business Strategy, Pricing & Monetization, PLG
ā¢ š¦ Fun fact: Travelled 40 countries
ā¢ š Based in: San Francisco, CA
ā¢ š§ Top of mind: AI pricing and monetization
ā¢ š¬ Ask me about: Product Marketing, Business Strategy, Pricing & Monetization, PLG
ā¢ š¦ Fun fact: Travelled 40 countries
Any advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company?
I know what my competitors and similar products are charging, but I'm trying to figure out how to estimate conversion, churn, and customer lifetime for my product. We are a brand new company (so no existing branding or customer trust), we are B2C in the healthcare & fitness space, and we have a value-based product - i.e. not media streaming, or physical goods - like Medium. Any thoughts or resources about how to approach this analysis would be helpful. Thanks!
Can you explain what anchoring is and how product marketers can use it in their work?
How do you price a new AI capability added to an existing product without it feeling like a tax on current customers?
How do you balance finding the right price that will work across different segments, without out pricing groups that could be high adopters/users?
Am working on potential integration packaging, that are broadly applicable but we have segments with very different budget constraints (in Healthcare space)
What pricing strategy firms (like profitwell) would you recommend?
How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?
What is our niche is so untapped, we really don't have direct competitors yet? Great problem to have... but no review sites have our competitors listed, where should we start?
How do you think about which features to make enterprise only?
How do you approach value-based pricing from the ground up?
When deciding whether or not to launch a self-serve monetization channel, what factors should I consider?
What are all the key considerations while pricing a product per region/sub region in general?
Verses negotiating special pricing with sales agreements to specific partners or advertizing campaigns. How can we make sure the global optimal reach of the product to the maximum clients possible? where there could be some compromizes in pricing for achieving longer sales life/continuum of the product.
What are the key differences between SaaS pricing and consumer software pricing?
Specifically the differences in: objectives, unique challenges, processes and approaches, data and tools, and success metrics. Greatly appreciated your insights!
What is the best approach for rolling out pricing and packaging changes? Especially increases in pricing or restrictions to features without angering customers?
How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise