Bhavika Thakkar

As PMMs grow from mid-level to senior-level, they are consistently expected to demonstrate these 3 areas- Strategy vs. Execution- Product Marketers start their career b...

I'd ask why are they doing that? I'm sure no one likes to do work that others can do for them so if they are creating their own messaging and positioning I'd sit down wit...

I love this question. I've personally always sought roles where Product Marketing is a strategic business leader vs. a marketer and a launch manager. Microsoft is definit...

Networking is key and even more important when leaders hire for mid-senior roles. I always start with people in my network. I don't think having exact experience matters ...

Someone from investment banking or finance industry would already have strong analytical chops. I think this is a huge advantage as data-oriented PMMs automatically have ...

AI accelerates competitive analysis, messaging gut checks, audience-specific copy, and creative development — all helping get products to market faster.Key ways AI is bei...

I've been a SaaS, Marketplace and now AI PMM so a PMM can represent multitude of things. At it's core, Product Marketing is taking 'something' and figuring out how to mak...

The answer to this question is the same as what I responded to another question asking about difference between Group PMM and VP of Product Marketing. In short, it's stra...

Product Marketing is the most strategic and impactful marketing function but it's so mis-understood. Mainly, because the definition of product marketing varies by compani...

A lot of PMMs focus on the product they worked on vs. what impact they created on the product and business. For most part, PMM skills are transferrable and unless specifi...