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Bhavika Thakkar

Sr. Director of Product Marketing & Growth- Copilot, Microsoft

👋 Bhavika Thakkar

Hi all, I'm Bhavika Thakkar, Sr. Director of Product Marketing & Growth- Copilot @ Microsoft

• 👋 Based in: San Francisco, CA
• 🧠 Top of mind: AI pricing and monetization
• 💬 Ask me about: Product Marketing, Business Strategy, Pricing & Monetization, PLG
• 🍦 Fun fact: Travelled 40 countries

Content

Microsoft Sr. Director of Product Marketing & Growth- Copilot, Bhavika Thakkar on Pricing and Packaging

June 3 @ 10:00AM PT

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What skills should a Group PMM focus on in order to set themselves up for VP roles?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

As PMMs grow from mid-level to senior-level, they are consistently expected to demonstrate these 3 areas- Strategy vs. Execution- Product Marketers start their career b...

15113 Views

How do you work with stubborn sales leaders who go with their own messaging and positioning, rather than collaborating with the rest of the org?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

I'd ask why are they doing that? I'm sure no one likes to do work that others can do for them so if they are creating their own messaging and positioning I'd sit down wit...

4007 Views

What tech companies do you feel like give product marketers the lead on owning a product and shaping it?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

I love this question. I've personally always sought roles where Product Marketing is a strategic business leader vs. a marketer and a launch manager. Microsoft is definit...

2092 Views

How do you typically go about finding new PMMs for your team? Is it mostly recruitment based or do you search within your network?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

Networking is key and even more important when leaders hire for mid-senior roles. I always start with people in my network. I don't think having exact experience matters ...

1491 Views

What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

Someone from investment banking or finance industry would already have strong analytical chops. I think this is a huge advantage as data-oriented PMMs automatically have ...

1303 Views

How do I master product launches with AI?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 2mo

AI accelerates competitive analysis, messaging gut checks, audience-specific copy, and creative development — all helping get products to market faster.Key ways AI is bei...

1278 Views

I have been doing Services Marketing for years but people do not recognise that Services Marketing is product marketing, where services is the product. What is your opinion and how do you suggest to articulate my expertise, SaaS or PMM?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

I've been a SaaS, Marketplace and now AI PMM so a PMM can represent multitude of things. At it's core, Product Marketing is taking 'something' and figuring out how to mak...

1253 Views

How do the roles differ from manager to head of product marketing?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

The answer to this question is the same as what I responded to another question asking about difference between Group PMM and VP of Product Marketing. In short, it's stra...

1125 Views

How do I know product marketing is the right career for me?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

Product Marketing is the most strategic and impactful marketing function but it's so mis-understood. Mainly, because the definition of product marketing varies by compani...

906 Views

What are the biggest mistakes people make on their PMM resume, cover letter, or in interviews?

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo

A lot of PMMs focus on the product they worked on vs. what impact they created on the product and business. For most part, PMM skills are transferrable and unless specifi...

871 Views