AMA: Mixpanel Director of Marketing (Product Marketing, Growth, Content), Brittany Sudlow on Product Marketing Career Path

April 29 @ 9:00AM PT

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👋 Brittany Sudlow

Hi all, I'm Brittany Sudlow, Group Product Marketing Manager, Vertical Solutions @ Intuit:

• 👋 Based in: San Diego
• 🧠 Top of mind: Vertical Solutions
• 💬 Ask me about: Career Tips
• 🍦 Fun fact: I learned to drive a forklift while working for Coca-Cola

If you could do it all over again, would you start your career in high-growth startups to learn and get promotions quickly or start in an established company with greater structure but perhaps less opportunity for ownership/leadership?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

I would recommend starting small and going big, later. Startup phaseHonestly, I’d kick things off in a scrappy high-growth startup. When you’re figuring out which slice o...

443 Views

3 requests

What advice do you have for marketing professionals who want to break into working as PMM in the SaaS industry but without any prior SaaS experience? What skills should we improve? Thank you!

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Great question, these are the areas I would focus on as someone who has spent my whole product marketing career to date, in SaaS. Speak SaaS-ese fluentlyGet comfortable w...

2214 Views

2 requests

How would you promote the PMM role into a big company to people which don't know what is this position?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Think of launching PMM like any other product—hook them, place it where they live, invite them in, then prove the value. For example:Lead with a knockout headline Treat y...

675 Views

2 requests

What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Making the jump from presales into product marketing is very realistic! Here are some areas I would focus onTalk the PMM talkStudy the frameworks: Get comfortable with me...

18176 Views

2 requests

What would you consider are the most important foundations of a PMM function for an early stage startup?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

Great question! Here are the areas I found to be the most helpful in standing out and making an impact at a startup.Customer Conversations: Get on Zoom or in-person frequ...

1153 Views

2 requests

I am a product marketing leader. What skills would you recommend I develop/opportunities I look for to be a CMO?

Brittany Sudlow•

Intuit Group Product Marketing Manager, Vertical Solutions • 11mo

I’m sure you are well on your way to CMO! Here’s what I’d double-down on from a PMM POVDigital & growth marketing fluency (Demand Gen) Get really comfy with every cam...

500 Views

2 requests