AMA: Postman Head of Marketing, Justine Davis on Product Marketing Skills

I develop PMMs with the same mindset I bring to product marketing itself: clarity of scope, progression through mastery, and deliberate cross-functional exposure. Segm...

This is a hard one to give a blanket answer to so I'm goign to do what a good PMM should do and segment out the skills by role as a blanket answer won't do this question ...

The best up-skilling I’ve ever had hasn’t come from courses, it’s come from context, conversations, and real examples.Mentors and more senior PMMs: Hands down the best re...

To move from a Senior PMM or manager to Director, you need to lead beyond your scope, connect your work to business outcomes, and act as a cross-functional force multipli...

My best advice if you are trying to get into product marketing is to get it at your current company. It will be hard to get looked at if you leave and start applying for ...

I could talk about this all day so I will have to do another AMA to include all the ways but to summarize a few...Please don't use AI to write messaging from scratch. It ...

Hmmmmm this is a hard one. Information fluency and focus? It’s not flashy, but one of the most overlooked skills in product marketing is simply the ability to know where ...

If there is someone who is doing product marketing mentorship in the age of AI on how to best speed stuff up, I haven't found them yet. I have been doing AI demo days wit...

See "Major setbacks and struggles while executing your ideas." answer.

I have a great Martech stack today but if I just strip it down to the PMM tooling:Highspot for sales enablement contentJira Product Discovery is our Content Management Sy...

Don’t just hire based on headcount. Hire based on where value will break down if PMM doesn’t step in. At Postman, we built a resourcing model around:The complexity of the...

I have learned that you will not get an idea prioritized, especially if you need resources by just asking for it and waiting. Let me explain further on what I expect from...

Don't come in with pre-conceived notions. When I inherited the Postman team I asked for a deep dive from each team on their function so I could learn where we were at, if...

Product Marketing is the connective tissue that turns a product into a go-to-market success. Given how deeply collaborative and cross functional this is with so many team...

No. Product positioning success cannot and should not be measured in silos. Positioning is only successful when it drives measurable impact across multiple functions: mar...