AMA: Salesforce CMO - Next Gen Platform, Desiree Motamedi on Stakeholder Management
April 16 @ 10:00AM PT
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👋 Desiree Motamedi
Hi all, I'm Desiree Motamedi, CMO - Next Gen Platform @ Salesforce:
• 👋 Based in: San Francisco, California
• 🧠 Top of mind: Building Agents
• 💬 Ask me about: Anything related to developers!
• 🍦 Fun fact: I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
• 👋 Based in: San Francisco, California
• 🧠 Top of mind: Building Agents
• 💬 Ask me about: Anything related to developers!
• 🍦 Fun fact: I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
Salesforce CMO - Next Gen Platform • 1mo
The fastest way to build trust is to just show up and do the work. Early on, I look for opportunities to partner on something — a launch, a campaign, a sales play — and l...
1819 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
One thing I've found really effective is bringing all the stakeholders into the same room at the same time. When everyone hears each other's feedback live, it cuts down o...
1807 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
Honestly, I've leaned all the way in. I've built about 15 agents now that handle everything from spinning up new messaging to drafting positioning for new features as the...
2045 Views
2 requests
Salesforce CMO - Next Gen Platform • 1mo
Keeping the field aligned when your narrative is evolving every few months requires real infrastructure, not just good intentions. We lean heavily on Slack — it's where o...
1794 Views
2 requests
Salesforce CMO - Next Gen Platform • 1mo
I've done this a few times now with new product leaders and the pattern that works for me is pretty consistent. First meeting is all about their vision — I ask a lot of q...
1788 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
The honest answer is I don't think of them as external functions — they're part of my team. And when you operate that way it changes how you work together. PR is in our w...
1771 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
One of the things I appreciate most about Salesforce is the V2MOM framework — Vision, Values, Methods, Obstacles, Measures. It sounds like a planning doc but it's really ...
1832 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
I'll be honest — we drink our own champagne on this one. We use Tableau for all of our core marketing dashboards — campaign performance, web engagement, pipeline — and it...
1785 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
One of the things I'm most consistent about is the post-mortem. We do it after every major event — and Company Kickoff is a great example because we run it every quarter,...
1792 Views
1 request
Salesforce CMO - Next Gen Platform • 1mo
My approach to Sales partnership is that it has to be a two way relationship — you're not just pushing messaging down, you're constantly pulling intel back up. We run Pro...
1778 Views
1 request