AMA: Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Stakeholder Management

Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a v...

Great question, and yes, prioritization is a challenge no matter where you work! I'm assuming that this question is about prioritizing PMM efforts across different produc...

This is a great question, and definitely one that anyone new to an organization should consider. But first of all, your stakeholders are busy. When you join an organizati...

You can begin with quick wins to influence the different teams you work with by having a clear set of annual goals, and then breaking down that plan by quarterly actions ...

I am very directive in clearly setting a deliverable date. This is because there are often clear expectations that has been set with management or are part of the broader...