AMA: Salesforce Senior Director, Product Marketing, Aurelia Solomon on Storytelling

This is a great question and it's really hard to do. First, I would always remain true to your brand voice. If everyone is using the same word, you may need to use it in ...

Practice, practice, practice :) What this looks like to me / how I've coached my teamUnderstand your audience. Who are they? What do they care about? What do you want to ...

This is difficult since there are rarely hard numbers associated with messaging. We may start seeing pipeline and bookings increase, and can attribute our story to helpin...

In my opinion, product marketing owns the story. Brand marketing helps evangelize it and growth marketing helps activate it via cross-channel campaigns.Brand Marketing --...

I think messaging always has to be personalized and humanized. And AI starts to make that easier because it can help us craft (or edit existing content) for various audie...

There are messaging frameworks and then storytelling frameworks. For storytelling, start with your goal (what do you want the audience e feeling and thinking) and then br...