AMA: ServiceNow Director of Product Marketing, Don Fuss on Product Marketing Career Path

January 21 @ 10:00AM PT

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👋 Don Fuss

Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:

• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site

How can a digital marketer transition into product marketing?

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

Many of the core competencies of product marketing overlap with digital marketing. Take the time to reframe skills such as audience segmentation and targeting, campaigns,...

644 Views

1 request

Why do Product Marketing positions only exist in the software development industry?

I work in clean tech and am interested in a career in Product Marketing, but I do not know if there's a way to work as such in this industry.

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety o...

1746 Views

1 request

Do you see community product marketing being a specialization in product marketing? If so, what is leading to that?

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

I have not seen community product marketing as a specialization. While we do leverage our strong community base it is more so for customer engagement and some content. Ou...

550 Views

1 request

If I have a lot of product experience and marketing experience, but not the two together, what is unique about product marketing that is important to know when trying to transition to product marketing?

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

Product Marketing requires a unique skillset of storytelling, messaging, GTM strategy, communications, sales enablement, persona analysis and to some extent event managem...

509 Views

2 requests

Any productivity hacks or tools you've found to stay organized and on top of everything going on as a product marketer?

I'm always interested to hear how successful PMMs stay on top of it all.

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

The Product Marketing Alliance provide great updates on what's new in product marketing and offers great resources and training. Any of the core AI tools such as Claude c...

900 Views

2 requests

Scenario — you’ve just landed your first Product Marketing role. What ideas or projects would you try to take on and lead, and what skills do you need to make those projects as successful as possible?

Don Fuss•

ServiceNow Director of Product Marketing • 3mo

In your first product marketing role some meaningful projects would be the bill of materials for new product launches or product releases. This would include content crea...

705 Views

1 request