January 21 @ 10:00AM PT
Director of Product Marketing · ServiceNow
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
ServiceNow Director of Product Marketing • 5mo
In your first product marketing role some meaningful projects would be the bill of materials for new product launches or product releases. This would include content creation along the lines of data sheets, solutions guides, battlecards, first call decks. Creating messaging and content that drives the storytelling and value proposition sets the stage for customer success and enables sellers.
I work in clean tech and am interested in a career in Product Marketing, but I do not know if there's a way to work as such in this industry.
ServiceNow Director of Product Marketing • 5mo
While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety of business product and services. As an example I done over 8 years of product marketing for services, both at PwC and ServiceNow. Storytelling, messaging, audience targeting, campaign strategy, value proposition and sales enablement can be applied across various industries in the B2B and B2C space.
I'm always interested to hear how successful PMMs stay on top of it all.
ServiceNow Director of Product Marketing • 5mo
The Product Marketing Alliance provide great updates on what's new in product marketing and offers great resources and training. Any of the core AI tools such as Claude can provide real time feedback and the latest trends in product marketing and the market. In general, interaction with fellow product marketers and other marketers across the organization are a great resource as well.
ServiceNow Director of Product Marketing • 5mo
Many of the core competencies of product marketing overlap with digital marketing. Take the time to reframe skills such as audience segmentation and targeting, campaigns, and messaging testing to align to product marketing functions. Additionally, you will need to get closer to the product or service by talking to sales, customers, customer success, and product management. Use the product documentation at your disposal and become an expert on the product. Product Marketing is the storyteller of ...Read More
ServiceNow Director of Product Marketing • 5mo
I have not seen community product marketing as a specialization. While we do leverage our strong community base it is more so for customer engagement and some content. Our product management teams use the community more extensively and we encourage customer to ask questions of our experts. We have recently posted links to content and events that our customers will find valuable in their adoption of our products.
ServiceNow Director of Product Marketing • 5mo
Product Marketing requires a unique skillset of storytelling, messaging, GTM strategy, communications, sales enablement, persona analysis and to some extent event management. A key expertise for product marketers is the ability to translate technical aspects of a product or service to the language of the audience. Understanding the personas and their needs is critical to aligning capabilities and value to their challenges.
Confidently hit your goals and advance your career with advice from product marketing leaders at top companies.
Sharebird is always free. By continuing, you agree that you are at least 13 years old and agree to our terms of service and privacy policy.