Don Fuss

AMA: ServiceNow Director of Product Marketing, Don Fuss on Product Marketing Career Path

January 21 @ 10:00AM PT
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👋 Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:

• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site
Don Fuss
ServiceNow Director of Product Marketing3mo
Many of the core competencies of product marketing overlap with digital marketing. Take the time to reframe skills such as audience segmentation and targeting, campaigns,...
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644 Views
1 request
Why do Product Marketing positions only exist in the software development industry?
I work in clean tech and am interested in a career in Product Marketing, but I do not know if there's a way to work as such in this industry.
Don Fuss
ServiceNow Director of Product Marketing3mo
While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety o...
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1746 Views
1 request
Don Fuss
ServiceNow Director of Product Marketing3mo
I have not seen community product marketing as a specialization. While we do leverage our strong community base it is more so for customer engagement and some content. Ou...
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550 Views
1 request
Don Fuss
ServiceNow Director of Product Marketing3mo
Product Marketing requires a unique skillset of storytelling, messaging, GTM strategy, communications, sales enablement, persona analysis and to some extent event managem...
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509 Views
2 requests
Don Fuss
ServiceNow Director of Product Marketing3mo
The Product Marketing Alliance provide great updates on what's new in product marketing and offers great resources and training. Any of the core AI tools such as Claude c...
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900 Views
2 requests
Don Fuss
ServiceNow Director of Product Marketing3mo
In your first product marketing role some meaningful projects would be the bill of materials for new product launches or product releases. This would include content crea...
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705 Views
1 request