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AMA: Splunk Director, Product Marketing, Rinita Datta on Product Marketing Interviews

August 5 @ 10:00AM PT

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👋 Rinita Datta

I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/

What are key points to hit when asked about a GTM launch- also how do you keep you answer succinct

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

Since GTM launch questions are so common in PMM interviews, it is best to prepare and practice a few different stories ahead of time. Here’s a framework you can use to hi...

1009 Views

3 requests

Would you consider candidates looking to transition to product marketing? From sales for ex? How would you evaluate them? How can they differentiate themselves?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

Of course! I have hired PMMs from non-traditional backgrounds and they have performed exceptionally. I would look for transferable skills, industry experience and coachab...

616 Views

2 requests

Are there any attributes or skillsets you look for in candidates when hiring for your team? Are there any that you would consider red flags?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

When hiring for my team, I'm looking for candidates who show strategic and customer-first thinking in problem solving, have demonstrated cross-functional influence, and c...

1141 Views

2 requests

How can individual contributors in PMM position themselves for a lead PMM role?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

You should definitely start by having a conversation with your manager, expressing your interest in growing into a lead role and having an open discussion on what that wo...

2037 Views

1 request

What advice would you give to entry-level product marketers?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

Here's my advice to entry-level product marketers:Invest time in learning - not just about your product, but also about your market, industry, competitors, customers and ...

793 Views

2 requests

Do big logos on the resume matter when you are hiring? What does someone need to do to transition from a medium-sized company to a big one?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

While working at a well-known company can help you get noticed, it’s not the only way to stand out. If you're coming from a smaller or lesser-known company, focus on show...

642 Views

3 requests

How to break into product marketing at MNC/big tech from startups, are MNCs even open?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

MNCs are open to startup candidates, but you have to bridge the gap. MNCs are looking for signals that you can operate at scale, navigate complexity, and collaborate acro...

921 Views

3 requests

What are the types of questions candidates can ask hiring managers in order stand out?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

Great question! The best candidates are those who are not rushing to rattle off their resume and all the stories they've prepared. They rather focus on the questions bein...

1056 Views

3 requests

How does a strong candidate differentiate themselves in an interview?

Are there common traits or behaviours between candidates that get you extremely excited?

Rinita Datta•

Splunk Director, Product Marketing | Formerly Morgan Stanley • 9mo

A strong candidate appears well prepared, confident and open. Truly differentiated candidates do enough research and networking beforehand and talk about what they can do...

574 Views

2 requests