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AMA: TikTok Head of Product Marketing, Southeast Asia, ShiQi Wu on Sales Enablement
December 10 @ 10:00AM PST
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TikTok Head of Product Marketing, Southeast Asia, ShiQi Wu on Sales Enablement
Top Questions
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
I’ll break this down into 2 parts even though this might be simplified after all sales enablement likely will have multiple parts depending on importance of product. * Whether sales has received the information * Attendance rates, Tests/Quizzes to capture main points, engagement rates ......Read More
3398 Views
3 requests
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
This is a tough one. I work mainly on Southeast Asia which is made up of multiple regions and languages. With minimal resourcing, we tend to do a large online training once a week with the intention to reach as many sales folks as person. * We then try to get feedback from the team or the sale......Read More
1451 Views
1 request
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
Getting buy in is an exercise on understanding who to influence and what to do to influence them. A couple of things I think about are * How do I align the sales enablement plan with sales leads to get a commitment on either revenue, adoption or being the executive sponsor for what you plan......Read More
801 Views
2 requests
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
Here’s how I see both roles coming together * Both: Either can bring up if there’s a topic of interest either from sales or there is a specific product activation/training need * Sales enablement – Expertise is to ensure curriculum design and also project managing the entire process......Read More
1257 Views
2 requests
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
This depends when the product is being launched. Its hard to be competent if they have not “sold” the product. So usually 1-2 weeks ahead of large product launches. This also gives us time to collect questions, ensure we are answering as many FAQs as possible and preparing proper objection handli......Read More
957 Views
1 request
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
I believe we should be working closely with marketing teams to amplify all the internal work to an external facing audience. This can be in the form of pitch decks, one pagers, workshopts etc that externalizes the content and message we are trying to launch to market. For Go-to stack of sales e......Read More
2329 Views
1 request
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
Its important that any activation you do is aligned with sales on goal to either drive revenue or grow product adoption (usually because there is evidence it works better for clients). In general if we do sales enablement there are 3 buckets to consider. Being tactical can also be part of buildin......Read More
2549 Views
2 requests
ShiQi Wu
TikTok Head of Product Marketing, APAC • December 10
I think there's a similar question above on measuring KPIs. Please refer to it. But essentially I'll look at 2 parts 1. Whether sales has received the information * Attendance rates, Tests/Quizzes to capture main points, engagement rates during the training, feedback post the training and ......Read More
2229 Views
4 requests
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