AMA: TikTok Head of Product Marketing, Southeast Asia, ShiQi Wu on Sales Enablement

Here’s how I see both roles coming together Both: Either can bring up if there’s a topic of interest either from sales or there is a specific product activation/trainin...

I’ll break this down into 2 parts even though this might be simplified after all sales enablement likely will have multiple parts depending on importance of product. Wh...

This depends when the product is being launched. Its hard to be competent if they have not “sold” the product. So usually 1-2 weeks ahead of large product launches. This ...

I believe we should be working closely with marketing teams to amplify all the internal work to an external facing audience. This can be in the form of pitch decks, one p...

This is a tough one. I work mainly on Southeast Asia which is made up of multiple regions and languages. With minimal resourcing, we tend to do a large online training on...

I think there's a similar question above on measuring KPIs. Please refer to it. But essentially I'll look at 2 parts 1. Whether sales has received the information Atten...

Getting buy in is an exercise on understanding who to influence and what to do to influence them. A couple of things I think about are How do I align the sales enableme...

Its important that any activation you do is aligned with sales on goal to either drive revenue or grow product adoption (usually because there is evidence it works better...