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ShiQi Wu

Head of Product Marketing, Southeast Asia,
ShiQi Wu
Head of Product Marketing, Southeast Asia, TikTok
Sales EnablementFollow ShiQi
How do you make sure your sales enablement is not just a checklist of tactical activities but an actual strategically valuable program?
Head of Product Marketing, Southeast Asia at TikTok
Its important that any activation you do is aligned with sales on goal to either drive revenue or grow product adoption (usually because there is evidence it works better for clients). In general if we do sales enablement there are 3 buckets to consider. Being tactical can also be part of buildin...more
Product MarketingSales EnablementFollow ShiQi
How do I measure sales enablement success?
Head of Product Marketing, Southeast Asia at TikTok
I think there's a similar question above on measuring KPIs. Please refer to it. But essentially I'll look at 2 parts  1. Whether sales has received the information * Attendance rates, Tests/Quizzes to capture main points, engagement rates during the training, feedback post the training and ...more
Sales EnablementFollow ShiQi
For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?
Head of Product Marketing, Southeast Asia at TikTok
Getting buy in is an exercise on understanding who to influence and what to do to influence them. A couple of things I think about are  * How do I align the sales enablement plan with sales leads to get a commitment on either revenue, adoption or being the executive sponsor for what you plan...more
MessagingSales EnablementFollow ShiQi
How do you ensure your entire sales team gets the messaging?
Head of Product Marketing, Southeast Asia at TikTok
This is a tough one. I work mainly on Southeast Asia which is made up of multiple regions and languages. With minimal resourcing, we tend to do a large online training once a week with the intention to reach as many sales folks as person.  * We then try to get feedback from the team or the sale...more
Sales EnablementFollow ShiQi
How do you see ownership of sales enablement between product marketing and marketing? Do you have a go-to stack for sales enablement that you use for product releases? Any templates to share?
Head of Product Marketing, Southeast Asia at TikTok
I believe we should be working closely with marketing teams to amplify all the internal work to an external facing audience. This can be in the form of pitch decks, one pagers, workshopts etc that externalizes the content and message we are trying to launch to market. For Go-to stack of sales e...more
Sales EnablementProduct LaunchesFollow ShiQi
How far in advance do you perform sales training so that the sales force is competent by the launch date? We have a sales team of 12. How do you validate sales competency?
Head of Product Marketing, Southeast Asia at TikTok
This depends when the product is being launched. Its hard to be competent if they have not “sold” the product. So usually 1-2 weeks ahead of large product launches. This also gives us time to collect questions, ensure we are answering as many FAQs as possible and preparing proper objection handli...more
Product MarketingSales EnablementFollow ShiQi
Which KPIs do you typically use to track sales enablement success?
Head of Product Marketing, Southeast Asia at TikTok
I’ll break this down into 2 parts even though this might be simplified after all sales enablement likely will have multiple parts depending on importance of product. * Whether sales has received the information * Attendance rates, Tests/Quizzes to capture main points, engagement rates ...more
Sales EnablementFollow ShiQi
How do product marketers work with sales enablement people? What are the roles and responsibilities?
Head of Product Marketing, Southeast Asia at TikTok
Here’s how I see both roles coming together  * Both: Either can bring up if there’s a topic of interest either from sales or there is a specific product activation/training need * Sales enablement – Expertise is to ensure curriculum design and also project managing the entire process...more