AMA: Toast Chief Marketing Officer, Kelly Esten on Developing Your Product Marketing Career Path

The first step towards a leadership role in product marketing usually involves leading a project team (rather than managing a team full time). A great way to get started ...

One book I've been recommending a lot lately is Zones to Win by Geoffrey Moore. For product marketers, it provides great context as to how your organization may be thinki...

Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...

Great product marketers share a few common practices:they take the time to really know their customer and their marketthey're deep on the business that they support - the...

For me, there are three reasons why you'd build a personal brand online: 1. Recruiting the top talent to your team - the top talent want to hear that you're working on in...