Content
Toast Chief Marketing Officer • 2mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
13625 Views
Toast Chief Marketing Officer • 2mo
For me, there are three reasons why you'd build a personal brand online: 1. Recruiting the top talent to your team - the top talent want to hear that you're working on in...
680 Views
Toast Chief Marketing Officer • 2mo
One book I've been recommending a lot lately is Zones to Win by Geoffrey Moore. For product marketers, it provides great context as to how your organization may be thinki...
513 Views
Toast Chief Marketing Officer • 2mo
Great product marketers share a few common practices:they take the time to really know their customer and their marketthey're deep on the business that they support - the...
493 Views
Toast Chief Marketing Officer • 2mo
The first step towards a leadership role in product marketing usually involves leading a project team (rather than managing a team full time). A great way to get started ...
468 Views
Credentials & Highlights
Chief Marketing Officer at Toast
Product Marketing AMA Contributor
Knows About Competitive Positioning, Segmentation, Pricing and Packaging, Market Research, Produc...more