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Toast Chief Marketing Officer • 4mo
Product marketers should be responsible for metrics! Whether or not you are "officially" responsible for metrics, you can and should measure the impact of your work. We m...
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Toast Chief Marketing Officer • 4mo
For me, there are three reasons why you'd build a personal brand online: 1. Recruiting the top talent to your team - the top talent want to hear that you're working on in...
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Toast Chief Marketing Officer • 4mo
One book I've been recommending a lot lately is Zones to Win by Geoffrey Moore. For product marketers, it provides great context as to how your organization may be thinki...
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Toast Chief Marketing Officer • 4mo
Great product marketers share a few common practices:they take the time to really know their customer and their marketthey're deep on the business that they support - the...
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Toast Chief Marketing Officer • 4mo
The first step towards a leadership role in product marketing usually involves leading a project team (rather than managing a team full time). A great way to get started ...
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