AMA: Veeva Systems VP of Product Marketing, Katie Duzan (O'Brien) on Enterprise Product Marketing
January 6 @ 9:00AM PT
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š Katie Duzan (O'Brien)
Hi everyone, I'm Katie Duzan (O'Brien), VP of Marketing @ Veeva Systems. We deliver enterprise software for the life sciences industry. I've held product marketing roles for 15 years. For the past 3 years, I manage all global marketing roles (including product marketing) for the Clinical Data business at Veeva.
ā¢ š I'm based in Texas
ā¢ š¬ Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
ā¢ š I'm based in Texas
ā¢ š¬ Ask me about enterprise software product marketing, leading product marketing teams, and building your product marketing career
Veeva Systems VP of Product Marketing ā¢ 3mo
Techniques vary depending on the scale of launch and product vs feature, the number of sales teams/people, and your overall business model.But, generally:Know your audien...
1421 Views
1 request
Veeva Systems VP of Product Marketing ā¢ 3mo
Ideally you can have a core message house that distills your biggest value points for target personas -- relevant across regions. For example, does everyone care about ef...
714 Views
2 requests
Veeva Systems VP of Product Marketing ā¢ 3mo
I'll start by saying that this isn't always easy. Depending on the industry and company, it can be a much more difficult transition because they can be very different rol...
578 Views
2 requests
Veeva Systems VP of Product Marketing ā¢ 3mo
In general, the biggest differences are the price of the software, the level of buyer, the length of the sales cycle, and the complexity & sophistication of the sale....
570 Views
3 requests