AMA: Zendesk Director of Product Marketing | AI, Lauren Hakim on Product Marketing Career Path

For me, the most meaningful benchmarks in a PMM career have always been about trust and scope (vs titles or years of experience), but I’ve learned they also change over t...

This is a great question! Because once you have the PMM fundamentals down, growth comes from flexing a different set of muscles.One that stands out for me is agency. Espe...

Typically when I’m evaluating PMMs, what stands out most is the way someone thinks versus a list of tactics they own. I pay close attention to whether someone can clearly...

I really appreciate this question because it’s more common than people admit, and I’ve seen a lot of PMMs navigate it at different points in their careers. Here are a few...

This is one of the biggest transitions in a PMM career because it’s where your impact starts to show up beyond individual projects and into the business itself.I’ve seen ...

At the PMM level, your scope tends to be fairly clear - owning a defined area, set of deliverables, specific launches. As you move toward more senior roles, the lines sta...

I see the most in-demand PMMs as the ones who can usually make hard situations feel more manageable for everyone around them.These are the people teams turn to when thing...