AMA: Zendesk Director of Product Marketing, Polomi Batra on Product Marketing Skills

Such a good question— the most underrated product marketing skill is stakeholder alignment according to me.People often focus on the other more popular parts of PMM—posit...

Ah! That can be tough. But you can turn this into something good - this as a perfect opportunity to educate them about your role and become the go-to spokesperson for pro...

That’s a great question—and I love that you’re already thinking about how to build PMM skills, even before landing a formal role. The truth is, you don’t need a job title...

Few things to keep in mind now with AI in the picture:Master AI prompting: Know how to craft effective prompts to get the best outputs from AI tools for messaging, conten...

Here's a few things that might help:Reframe your startup experience as an assetLarger companies are often looking for people who can move fast, be scrappy, wear multiple ...

Yes, you’re absolutely right—PMM hiring is more competitive than ever, especially at companies where product marketing is seen as a strategic function. But the good news ...