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Virtual Event
Messaging That Wins

Messaging That Wins

Thursday, October 26th, 2023 • 12pm–1pm PT ·

Join over 150 product marketers to learn from product marketing leaders at the world's fastest growing companies about crafting messaging that wins. You will walk away with actionable ideas that you can implement immediately. This event has limited seating.

  • Date: Thursday, October 26th, 12 - 1pm PT (3 - 4pm ET)

  • Location: Online (link will be sent to registrants prior to the event)

  • Cost: This event is free. However there are limited seats

Top Questions

  • What messaging framework do you use?

    Jenna Crane
    Jenna Crane

    Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 5y

    I find that it depends on the scale of what I’m messaging. If it’s for a small project (a landing page, a video, etc.) I like to go with: Key message 3 supporting value propositions, with taglines and descriptions Supporting points for each of those value props — whether those are unique differentiators, supporting features, and/or reasons to believe/proof points I like to use the following table structure: https://www.dropbox.com/s/x1catf2yn6zh451/Screen%20Shot%202021-07-14%20at%209.59.54%20PM. ...Read More

    2,669 Views

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Speakers (4)

  • Jenna Crane

    Jenna Crane

    VP of Marketing · Triple Whale 🐳

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  • Ben Rawnsley-Johnson

    Ben Rawnsley-Johnson

    Head of Product Marketing, APAC · Stripe

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  • Candace Marshall

    Candace Marshall

    Vice President, Product Marketing, AI and Automation · Zendesk

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  • Kevin Wu

    Kevin Wu

    Former Sr Director Product Marketing · Airtable

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