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What is your POV on how a PMM should lead and manage building pipeline of new and existing customers for a large pilot launch? Company has reps pitching new features and is looking at building a pipeline to support a specific growth target in 2026 -- this is for a set of product features that are not GA. Ownership is really messy. Where does PMM fall into a pipeline build and target like this? Should they manage everything throughout the cycle?

Sarah Din
Former SVP of Product Marketing at Quickbase2mo
I dont think PMM should own pipeline targets directly, thats demand gen's job. But I also know every company is structured differently and PMM should take OWNERSHIP of th...
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