Enterprise Product Marketing
What are the key differences between SaaS pricing and consumer software pricing?
Specifically the differences in: objectives, unique challenges, processes and approaches, data and tools, and success metrics. Greatly appreciated your insights!
1 Answer
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
16 Answers
What should a new product marketing lead prioritize when 'inheriting' a new team?
Our PMM team has been a lean mean delivering machine. Now, due to organizational changes, I'm set to take the lead of our team. What do I need prioritize in a product marketing leadership role to ensure we continue delivering at the same pace, if not better. Can you recommend any resources that could help in the transition from IC to leadership?
1 Answer
How would you differentiate a mature enterprise product that is similar to competitive products?
We're struggling to find value added differentiators for one of our products that has been around for 20+ years, for which we've historically been recognized as a market leader. Currently we're losing ground because it's very similar to competitor offerings but at 2x the price. What approach would you recommend from product marketing perspective to to drive sales?
1 Answer
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
11 Answers
What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
8 Answers
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
10 Answers
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
15 Answers
How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?
Building out our customer education arm and realize our existing product videos are very high level and do not show actual screenshots due to wanting to avoid having to update. Is there a way where we can still show actual screenshots in our overview videos/create feature demos that can be easily adjusted based on updates?
1 Answer
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
8 Answers