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Why and how should I create a case study?

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2 Answers
  1. Srini Sekaran
    Srini Sekaran

    Docker Principal PMM | Formerly AWS, Salesforce, startups • 6y

    In a noisy world, social proof is increasingly important for businesses. We don’t want to hear just a monologue from the business itself on why it can provide value for me. We want to hear others talk about the value they got from the business—their experience. It’s why we read reviews before dining out.Case studies go deeper than reviews and testimonials. They highlight how your company solved a specific problem for a customer and the aftermath. Case studies are a microcosm of product marketing ...Read More

    2,103 Views
  2. Iman Bayatra
    Iman Bayatra

    Coachendo Director of Product Marketing | Formerly Google, Microsoft • 4y

    Why to create a case study? A case study is the social proof that highlights how your customer successfully used your product and the tangible evidence of the value your product can provide by describing how product's key features led to benefits for your customer. Case studies are assets that you can use at any stage of the funnel: consideration, purchase and retention. How to create a case study? 1. Decide the format of your case study Written case study Video with the customer Review on a thi ...Read More

    5,609 Views

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