Profile
Iman Bayatra

Iman Bayatra

Director of Product Marketing, Coachendo
About
Product Marketing Director at Coachendo. Ex-Google, Ex-Microsoft. PMA Ambassador and content lead of the GTM Slack channel. Obsessed with launching products and crafting effective GTM strategies. Check out my book: "Cracking the Product Marketing ......more

Content

Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingFebruary 6
I would definitely check: https://productmarketingalliance.com/events/ In addition, for your product marketing calendar, here are some links for events, summits, and podcasts to boost your product marketing knowledge: Links for podcasts: * Product Marketing AI by Sean Broderick * Ready for L......Read More
2704 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingFebruary 15
Why to create a case study? * A case study is the social proof that highlights how your customer successfully used your product and the tangible evidence of the value your product can provide by describing how product's key features led to benefits for your customer. * Case studies a......Read More
2200 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingJuly 3
Introducing a well-defined tiering system within the PMM organization presents a myriad of advantages, encompassing enhanced consistency, improved efficiency, clear expectations, and effective communication. For me, you can adopt a three-tiered approach to categorize launches, which is determined......Read More
2169 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingAugust 9
I use two main tools to ensure all teams are aligned and engaged: Google Sheets and Slack. In addition, I make sure to schedule weekly / bi-weekly meetings with relevant stakeholders to prioritize tasks, define new ones and analyze performance of current activities. Below is a breakdown of how......Read More
1949 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingJanuary 25
Be structured and stick to your prioritization framework. Tactically speaking, we use a sort of backlog sheet where we add all the requests / works that we have on our roadmap and other ones that come our way. During our weekly planning meeting we review all the requests and we decide which ones......Read More
1890 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingJuly 25
Absolutely yes! We do have a framework that we use as a reference but first, there's a list of actions that we take in order to decide what tactics / activities to include for each launch: * Determine if it's a launch of new product or a new feature. * Categorizing launch tiers based on revenu......Read More
1862 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingJuly 13
Given the diverse range of individuals who may review your portfolio, each with their own unique role, company, and industry, it's prudent to categorize the content you share into four distinct categories. This approach ensures that you effectively showcase your skills and accomplishments, regard......Read More
1783 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingMay 31
When launching a new feature for an existing product, it's important to keep in mind that the selection of KPIs may vary based on the type of feature, your target audience, and your company's desired outcomes. In my eyes, some KPIs worth considering are those related to feature and product adopt......Read More
1689 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingJune 15
B2B launches live and die by planning. Before launch, focus on building a detailed execution strategy (think roadmap) and setting clear goals (KPIs) to track your progress. These, along with other benchmarks, are how you'll measure success. Now the fun part - here are some "deal-breakers" to watc......Read More
1684 Views
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingAugust 5
Managing small product releases requires a thoughtful and targeted approach to ensure that important updates or enhancements are effectively communicated to users. While these small product releases [ considered as Tier 3] may not have the same scale as major launches [Tier 1, 2], they are crucia......Read More
1600 Views
Credentials & Highlights
Director of Product Marketing at Coachendo
Formerly Google, Microsoft
Lives In London, ENG
Knows About Market Research, Competitive Positioning, Messaging, Sales Enablement, Product Launch......more