Iman Bayatra

Here are some links for events, summits, and podcasts to boost your product marketing knowledge:Links for podcasts:Product Marketing AI by Sean BroderickReady for Launch ...

Introducing a well-defined tiering system within the PMM organization presents a myriad of advantages, encompassing enhanced consistency, improved efficiency, clear expec...

Why to create a case study?A case study is the social proof that highlights how your customer successfully used your product and the tangible evidence of the value your p...

I use three main tools to ensure all teams are aligned and engaged: Google Sheets, Slack and Notion. In addition, I make sure to schedule weekly / bi-weekly meetings with...

We use a sort of backlog sheet where we add all the requests / works that we have on our roadmap and other ones that come our way. During our weekly planning meeting we r...

Absolutely yes! We do have a framework that we use as a reference but first, there's a list of actions that we take in order to decide what tactics / activities to includ...

Given the diverse range of individuals who may review your portfolio, each with their own unique role, company, and industry, it's prudent to categorize the content you s...

A GTM plan serves as an open book for everyone to understand your strategy and acts as the compass for a successful product launch. As you can see here in this doc, a GTM...

B2B launches live and die by planning. Before launch, focus on building a detailed execution strategy (think roadmap) and setting clear goals (KPIs) to track your progres...

When launching a new feature for an existing product, it's important to keep in mind that the selection of KPIs may vary based on the type of feature, your target audienc...