Iman Bayatra

Director of Product Marketing, Coachendo

About

Product Marketing Director at Coachendo. Ex-Google, Ex-Microsoft. PMA Ambassador and content lead of the GTM Slack channel. Obsessed with launching products and crafting effective GTM strategies. Check out my book: "Cracking the Product Marketing ......more

Content

What are good conferences to attend related to product marketing?

Iman Bayatra

Coachendo Director of Product Marketing • February 6

I would definitely check: https://productmarketingalliance.com/events/ In addition, for your product marketing calendar, here are some links for events, summits, and podcasts to boost your product marketing knowledge: Links for podcasts: * Product Marketing AI by Sean Broderick * Ready for L......Read More

2617 Views

Why and how should I create a case study?

Iman Bayatra

Coachendo Director of Product Marketing • February 15

Why to create a case study? * A case study is the social proof that highlights how your customer successfully used your product and the tangible evidence of the value your product can provide by describing how product's key features led to benefits for your customer. * Case studies a......Read More

2129 Views

How do you tier your launches, and what KPI's do you assign to each tier?

Iman Bayatra

Coachendo Director of Product Marketing • July 3

Introducing a well-defined tiering system within the PMM organization presents a myriad of advantages, encompassing enhanced consistency, improved efficiency, clear expectations, and effective communication. For me, you can adopt a three-tiered approach to categorize launches, which is determined......Read More

2071 Views

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

Iman Bayatra

Coachendo Director of Product Marketing • August 9

I use two main tools to ensure all teams are aligned and engaged: Google Sheets and Slack. In addition, I make sure to schedule weekly / bi-weekly meetings with relevant stakeholders to prioritize tasks, define new ones and analyze performance of current activities. Below is a breakdown of how......Read More

1886 Views

How do you prioritize the variety of requests and responsibilities that fall on the Product Marketing Manager?

Iman Bayatra

Coachendo Director of Product Marketing • January 25

Be structured and stick to your prioritization framework. Tactically speaking, we use a sort of backlog sheet where we add all the requests / works that we have on our roadmap and other ones that come our way. During our weekly planning meeting we review all the requests and we decide which ones......Read More

1821 Views

Do you have a framework or process for determining what tactics to use as part of your launch?

Iman Bayatra

Coachendo Director of Product Marketing • July 25

Absolutely yes! We do have a framework that we use as a reference but first, there's a list of actions that we take in order to decide what tactics / activities to include for each launch: * Determine if it's a launch of new product or a new feature. * Categorizing launch tiers based on revenu......Read More

1796 Views

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

Iman Bayatra

Coachendo Director of Product Marketing • July 13

Given the diverse range of individuals who may review your portfolio, each with their own unique role, company, and industry, it's prudent to categorize the content you share into four distinct categories. This approach ensures that you effectively showcase your skills and accomplishments, regard......Read More

1696 Views

What are some of the KPIs that should be focused on when launching a new feature of an existing product?

Iman Bayatra

Coachendo Director of Product Marketing • May 31

When launching a new feature for an existing product, it's important to keep in mind that the selection of KPIs may vary based on the type of feature, your target audience, and your company's desired outcomes. In my eyes, some KPIs worth considering are those related to feature and product adopt......Read More

1620 Views

What are the three main deal-breakers in product marketing of a B2B product launch?

Iman Bayatra

Coachendo Director of Product Marketing • June 15

B2B launches live and die by planning. Before launch, focus on building a detailed execution strategy (think roadmap) and setting clear goals (KPIs) to track your progress. These, along with other benchmarks, are how you'll measure success. Now the fun part - here are some "deal-breakers" to watc......Read More

1619 Views

How do you manage small product releases that don't warrant a big splash, but are important for users to know about? What kinds of activities and deliverables do you use?

Iman Bayatra

Coachendo Director of Product Marketing • August 5

Managing small product releases requires a thoughtful and targeted approach to ensure that important updates or enhancements are effectively communicated to users. While these small product releases [ considered as Tier 3] may not have the same scale as major launches [Tier 1, 2], they are crucia......Read More