Srini Sekaran

In launching products, the cardinal word is clarity. Clarity cannot be overstated in defining goals, the precise customer to reach, and the individual launch components—and their stakeholders—that support a broader, consistent message.It’s imperative that you’re clear in defining: The target market Your product’s unique value proposition Metrics to evaluate launch performance This clarity will serve as an underpinning for every aspect of a launch: pre-launch, launch, and post-launch.1. Listen | ...Read More

A marketing funnel is a concept that maps out the customer journey—from the customer's awareness of your brand to their purchase of your product. The funnel lets you know what your company must do to influence consumers at each stage of their journey.  Having a means to understand how customers navigate the process in which they make purchase decisions—the buyer’s journey—can optimize marketing efforts and drive revenue. The Four Stages Awareness Interest Desire Action Every successive stage in ...Read More

In a noisy world, social proof is increasingly important for businesses. We don’t want to hear just a monologue from the business itself on why it can provide value for me. We want to hear others talk about the value they got from the business—their experience. It’s why we read reviews before dining out.Case studies go deeper than reviews and testimonials. They highlight how your company solved a specific problem for a customer and the aftermath. Case studies are a microcosm of product marketing ...Read More

Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and productivity.  Volume of Opportunity Cross-selling, renewals, and upselling are more effective ways of generating revenue than acquiring a net new customer. According to InsightSquared, the average cost of acquisition for a company to renew a product is $0.13, the average upsell costs a company $0.28. Both are dramatically more cost-ef ...Read More

AI has been helpful in a few areas: Content. This is obvious: content throughput is much faster. But refining that content still takes as much, if not more, time as pre-ChatGPT. AI gives leverage but you still need to understand what good writing looks like and what good writing for your audience looks like. Knowing what to refine is still on us but AI makes executing on that refinement much faster. Clarity. We all use multiple tools and data (about customers, a project, products) is scattered. ...Read More

Others captured the value of always-on competitive: real-time updates on the competitor and market (hourly, not monthly) has been helpful to create stories that are fresh and relevant. Being super aware of the market, whether that's through AI tooling to retrieve more updates or scrolling yourself on tech social spaces, helps write content that wins: you're really speaking the exact words and lingo that are top of mind for them. In addition, it's been a good sidekick to make sense of more update ...Read More

AI is a valuable thought partner. As of early 2026, it's still a bit sycophantic, yes, but with the right prompts, you can get AI to meaningfully critique and coach your own work. Something like "you are an expert in agent frameworks, deeply aware of developer frustrations and nuances (given you are a top 1% developer yourself); push back and rigorously analyze this content to see if it will be well received by devs like you". It's been helpful to spotlight subtle human biases. For example, a co ...Read More