Srini Sekaran

In launching products, the cardinal word is clarity. Clarity cannot be overstated in defining goals, the precise customer to reach, and the individual launch component...Read More

A marketing funnel is a concept that maps out the customer journey—from the customer's awareness of your brand to their purchase of your product. The funnel lets you k...Read More

In a noisy world, social proof is increasingly important for businesses. We don’t want to hear just a monologue from the business itself on why it can provide value fo...Read More

Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and prod...Read More