Srini Sekaran

In launching products, the cardinal word is clarity. Clarity cannot be overstated in defining goals, the precise customer to reach, and the individual launch components—a...

A marketing funnel is a concept that maps out the customer journey—from the customer's awareness of your brand to their purchase of your product. The funnel lets you know...

In a noisy world, social proof is increasingly important for businesses. We don’t want to hear just a monologue from the business itself on why it can provide value for m...

Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and product...

AI has been helpful in a few areas:Content. This is obvious: content throughput is much faster. But refining that content still takes as much, if not more, time as pre-Ch...

Others captured the value of always-on competitive: real-time updates on the competitor and market (hourly, not monthly) has been helpful to create stories that are fresh...

Doing real things will help a lot more than a certificate (plus a lot more fun). Start becoming a power user of an AI tool. It doesn't even have to be directly related to...

AI is a valuable thought partner. As of early 2026, it's still a bit sycophantic, yes, but with the right prompts, you can get AI to meaningfully critique and coach your ...