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Framing & Preframing of the conversation

Often times the sale is lost before it even gets started when there is no clear path or intention by the sales associate. What do you do, or encourage others to do, at the very beginning of the call to ensure the framing of the conversation is established early and is understood by all parties involved?

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1 Answers
  1. Brian Tino
    Brian Tino

    AlphaSense Senior Director, Strategic Sales • 1y

    Clarity of expectation setting early on is important as it is the foundation of your relationship with a prospect and the rest of the sales process. When I'm operating at my best, I start the conversation by informing the prospect that I view my role as helping them get to a point of clarity as soon as possible to determine if & how our business/product may be able to help them, and then aligning on our social contract outlining what to expect from me and what I expect from them. From me the ...Read More

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