Question Page

Framing & Preframing of the conversation

Often times the sale is lost before it even gets started when there is no clear path or intention by the sales associate. What do you do, or encourage others to do, at the very beginning of the call to ensure the framing of the conversation is established early and is understood by all parties involved?
Brian Tino
AlphaSense Senior Director, Strategic Sales1y
Clarity of expectation setting early on is important as it is the foundation of your relationship with a prospect and the rest of the sales process. When I'm operating a...
...Read More
1068 Views