💡 Nico Trofim-Bancila

  It is certainly possible to move into Product Marketing from a Digital Marketing role. Look a bit more holistically, where are you now in terms of knowledge and where you want to be? Which gaps you should fill and how? What can you do to get to where you want to be?  Here are a few options (please note below are only a few suggestions that worked for me, but you need to figure out what works best for you): 1. Consume product marketing-related content to get familiar with the attributions, the ...Read More

There are plenty of ways to repurpose and reuse created content, especially when you look at how limited resources are in most companies.Depending on whether you'd like to repurpose these for internal or external use there are a few ways you can do it.Internal repurposing:- Create a knowledge hub of various case studies based on different filters for internal enablement or easy reference during sales calls- Highlight the case study in an internal newsletter- Turn the written case study into a vi ...Read More