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Can you get into product marketing by moving from a digital marketing role?

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3 Answers
Product Marketing Career Path
  1. Dana Barrett
    Dana Barrett

    Tremendous VP of Marketing • 5y

    Yes, the easiest way to make this transition is to try to move into the Product Marketing org in your current company. I recommend getting to know some of the folks on the Product Marketing team. Ask them about their jobs and figure out if there are things you can do in your current job to prepare you for a role in product marketing. If you feel comfortable, set up time with the head of the team and express your interest in some day working in product marketing. This way, they will know of your ...Read More

    4,152 Views
  2. 💡 Nico Trofim-Bancila
    💡 Nico Trofim-Bancila

    Spryker Senior Product Marketing Manager • 4y

      It is certainly possible to move into Product Marketing from a Digital Marketing role. Look a bit more holistically, where are you now in terms of knowledge and where you want to be? Which gaps you should fill and how? What can you do to get to where you want to be?  Here are a few options (please note below are only a few suggestions that worked for me, but you need to figure out what works best for you): 1. Consume product marketing-related content to get familiar with the attributions, the ...Read More

    974 Views
  3. Kathie Yang
    Kathie Yang

    Flipside VP of Product Marketing | Formerly LinkedIn, Salesforce • 1y

    Yes! I made that transition. Whether you're looking at an internal transfer or external role, focus on transferrable skills. Having been in both roles, here are a few areas where I've seen digital and product marketing have overlapping /adjacent skills and how you can reframe your digital marketing role to fit into product marketing: Market and consumer research: digital marketing is more results / quant-driven while product marketing has a balance of both quant and qualitative research, feedbac ...Read More

    282 Views

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