Albert Qian
Product Marketing Manager, SAS
About
B2B product marketer with past experience in content, community, and social media marketing. Main areas of focus have been HR/HCM, cloud, L&D, and now analytics and AI.
Content
Albert Qian
SAS Product Marketing Manager • August 17
This is always a tough one, because multiple products means multiple use cases and multiple lines of positioning. If anything, I think of creating positioning and messaging that wraps around the entire product so you can go to market in a unified manner, and then look at messaging and positioning......Read More
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Albert Qian
SAS Product Marketing Manager • August 17
I think of PMM and PR/Comms as a different flavor of the overall marketing/communications strategy. Just like in PMM where you think of personas for buyers, how/what/where you communicate also differs in the marketing path. Consider that what you say on social media varies from what you say in......Read More
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Credentials & Highlights
Product Marketing Manager at SAS
Lives In San Mateo, California