Albert Qian

Product Marketing Manager, SAS

Content

What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.

Albert Qian

SAS Product Marketing Manager • 2y

This is always a tough one, because multiple products means multiple use cases and multiple lines of positioning. If anything, I think of creating positioning and messagi...

253 Views

How does Marketing messaging differ from PR/Comms messaging?

Albert Qian

SAS Product Marketing Manager • 2y

I think of PMM and PR/Comms as a different flavor of the overall marketing/communications strategy. Just like in PMM where you think of personas for buyers, how/what/wher...

179 Views

Credentials & Highlights

Product Marketing Manager at SAS

Lives In San Mateo, California

Communities

Product Marketing Community

Product Management Community

Demand Generation Community

Revenue Operations Community

Customer Success Community

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