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James Huddleston
Head of Marketing at Skedulo December 16
I’m not sure I’d draw a strong distinction between the two actually. As a product marketer, my teams and I are building the messaging framework that supports all types of external comms including PR.
Aliza Edelstein
Sr. Director of Product Marketing at Brex December 2
I think about PMM messaging and positioning more as the internal reference by everyone in the company to ensure a common understanding and language of who we build for, what we build, and why. Brand c
Sarah Lambert
Head of Product Marketing at Symphony Talent October 20
There’s an old saying: PR is the coverage you pray for and Marketing (Advertising) is the coverage you pay for. With PR messaging, the limitations to what can be said and what will catch the media’s e