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How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?
What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.
How do you defend the messaging that you’ve created when everyone in our company has an opinion about messaging.
Can you share your perspective and best practices for repositioning a mature, market-leading product?