What is a good way to create product positioning and messaging when launching a platform of multiple products? In this case, launching product #2 jointly + integrations to create a true platform.
Also looking for reference materials to help guide this process
4 Answers
Symphony Talent Head of Product Marketing • 5y
This is a tough one but I would suggest doing a messaging framework for each product and then the platform as whole. This will help to determine what the true value of th...
2083 Views
Stealth Founder | Formerly Loom, Tavus, Wizeline, Government • 4y
Since you will have a lot of different messages with potentially different audiences building some sort of matrix can help you make sure everything is cohesive. I persona...
953 Views
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SAS Product Marketing Manager • 2y
This is always a tough one, because multiple products means multiple use cases and multiple lines of positioning. If anything, I think of creating positioning and messagi...
256 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
One of the most effective tactics here is to build a product marketecture. Building a marketecture will help you keep the integrity of the two products intact while being...
1553 Views
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