Andrew Hatfield

About

Andrew Hatfield has over 25 years of experience working across startups, enterprise, and government. Fanatically Voice of the Customer driven, Andrew focuses on solving problems customers really care about. A data driven go-to-market specialist, A......more

Content

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Andrew Hatfield

Deepstar Strategic Founder and CEO • February 6

The first priority is to reach out and engage those stakeholders. Let them know you're there and here to help. Discover what their immediate and medium terms goals are and the challenges they're having in achieving them. If you can help, commit to making their life easier and stick to your wo......Read More