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Andrew Hatfield

Andrew Hatfield

Founder and CEO at Deepstar Strategic

Brisbane, QLD

Andrew Hatfield has over 25 years of experience working across startups, enterprise, and government. Fanatically Voice of the Customer driven, Andrew focuses on solving problems customers really care about. A data driven go-to-market specialist, Andrew has a track record of launching new products, scaling startups, building teams, and turning businesses around. Andrew is the Product Marketing Ambassador for Australia and an Expert-in-Residence trainer, and now founded Deepstar Strategic - a Market Fit consultancy that helps customers find Message Market-Fit. When he’s not growing revenue, Andrew enjoys the subtle tones of Islay whisky, low ‘n slow BBQ, and snowboarding.

Content

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Andrew Hatfield
Andrew Hatfield

Deepstar Strategic Founder and CEO | Formerly Puppet, Arrikto, Portworx, D2iQ, Mesosphere, Red Hat • 3y

The first priority is to reach out and engage those stakeholders. Let them know you're there and here to help.

Discover what their immediate and medium terms goals are and the challenges they're having in achieving them.

If you can help, commit to making their life easier and stick to your word.

People don't care how much you know until they know how much you care.

So show them by helping them first.

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