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All related (17)
Amanda Groves
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, AppsemblerJanuary 23
Persona! If you're able to research your persona and develop their user cases, value drivers, motivations and goals - the rest (positioning, messaging and sales enablement) will follow. Customers are
Jeff Rezabek
Director of Product Marketing at IRONSCALES February 1
For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to understand the deals we've won,
When you are starting up a product marketing organization (even if it's an organization of one!), it's easy to get pulled in a lot of directions. It's hard to add the most value, though, without tackl
Andrew Hatfield
Founder and CEO at Deepstar Strategic | Formerly Puppet, Arrikto, Portworx, D2iQ, Mesosphere, Red HatFebruary 6
The first priority is to reach out and engage those stakeholders. Let them know you're there and here to help. Discover what their immediate and medium terms goals are and the challenges they're havin
Robert Campbell
B2B GTM Marketing Leader | Fintech, Payments, SaaS | Marketing Consultant at | Formerly PayPal, eBayFebruary 9
Product marketing is the most misunderstood career paths in an organization. You are often asked to wear all the hats and then have nothing to hang them on after other teams have taken credit. How d