When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Question

Amanda Groves · Accepted Answer

Persona! If you're able to research your persona and develop their user cases, value drivers, motivations and goals - the rest (positioning, messaging and sales enablemen...

Linda Sonne-Harrison · Answer

When you are starting up a product marketing organization (even if it's an organization of one!), it's easy to get pulled in a lot of directions. It's hard to add the mos...

Jeff Rezabek · Answer

For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to un...

Robert Campbell · Answer

Product marketing is the most misunderstood career paths in an organization. You are often asked to wear all the hats and then have nothing to hang them on after other t...

Chris Haberle · Answer

Earn exec trust and alignment. If an organization has never had product marketing before, they still have been doing some of the core product marketing activities. They h...

Shardul Golwalkar · Answer

Here's your priority list:  Listen and learn. And understand what isn't being said. You'll quickly realize where the gaps are and what  Schedule 1:1s with people to lear...

🟧 Hugo H. Macedo 🟧 · Answer

Start by Figuring out the who first - who's your customer, your Ideal Customer, - who's buying, who's using, who's influencing.And you need alignment across the org, that...

Andrew Hatfield · Answer

The first priority is to reach out and engage those stakeholders. Let them know you're there and here to help. Discover what their immediate and medium terms goals are an...

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

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