When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Question

Amanda Groves · Accepted Answer

Persona! If you're able to research your persona and develop their user cases, value drivers, motivations and goals - the rest (positioning, messaging and sales enablement) will follow. Customers are

Jeff Rezabek · Answer

For me, the first focus would be understanding the buyer and building the personas; everything else will cascade from there. I'd start spending time with the sales to understand the deals we've won,

Linda Sonne-Harrison · Answer

When you are starting up a product marketing organization (even if it's an organization of one!), it's easy to get pulled in a lot of directions. It's hard to add the most value, though, without tackl

Andrew Hatfield · Answer

The first priority is to reach out and engage those stakeholders. Let them know you're there and here to help. Discover what their immediate and medium terms goals are and the challenges they're havin

Robert Campbell · Answer

Product marketing is the most misunderstood career paths in an organization. You are often asked to wear all the hats and then have nothing to hang them on after other teams have taken credit. How d