Animesh Bajpai
Associate Director - Product Marketing, Flutura Decision Sciences & Analytics
Content
Flutura Decision Sciences & Analytics Associate Director - Product Marketing • August 13
As Ryan said it has to be a collaborative effort. We have created a matrix where sales stages, marketing stages and product marketing stages are overlapped, and then map the content accordingly. This is how we identify which content piece needs to be developed. This is how we also check if the content is working or not.
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Credentials & Highlights
Associate Director - Product Marketing at Flutura Decision Sciences & Analytics
Lives In BENGALURU
Knows About Competitive Positioning, Messaging, Product Marketing Interviews, Sales Enablement