Animesh Bajpai

Associate Director - Product Marketing, Flutura Decision Sciences & Analytics

Content

How do you plan out what sales enablement content you'll make in any one quarter? How much of this is driven by sales versus product marketing?

Animesh Bajpai

Flutura Decision Sciences & Analytics Associate Director - Product Marketing • August 12

As Ryan said it has to be a collaborative effort. We have created a matrix where sales stages, marketing stages and product marketing stages are overlapped, and then map the content accordingly. This is how we identify which content piece needs to be developed. This is how we also check if the co......Read More