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All related (32)
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 24
It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product launches and other new collateral
Calvina Cheng
Head of Product Marketing at Zeplin February 23
I’d say it’s 50/50. Sales will always have lots of ideas and requests :) On the other side, I don’t want to spend my time creating content that Sales won’t use. It’s a good practice to understand WHY
Charles Tsang
Head of Marketing at Pinwheel February 11
In my experience it’s a healthy mix. A few key factors (not exhaustive) can should influence the type (and volume) of sales enablement content you deliver in a quarter: Stage of product lifecycle: H
Animesh Bajpai
Associate Director - Product Marketing at Flutura Decision Sciences & Analytics August 13
As Ryan said it has to be a collaborative effort. We have created a matrix where sales stages, marketing stages and product marketing stages are overlapped, and then map the content accordingly. This