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How do you plan out what sales enablement content you'll make any one quarter? How much of this is driven by sales versus product marketing?
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Associate Director - Product Marketing at Flutura Decision Sciences & Analytics • August 13
What has worked for you when trying to scale product training to a large field of sales reps at mass?
What tips do you have for creating effective sales demo scripts - ones that both convey the key info about your product while still being something sales will actually use?
For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?
What are some ways you can build credibility with Sales, ensuring that they will leverage your messaging and materials?