How do you plan out what sales enablement content you'll make in any one quarter? How much of this is driven by sales versus product marketing?

It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product laun...

In my experience it’s a healthy mix. A few key factors (not exhaustive) can should influence the type (and volume) of sales enablement content you deliver in a quarter: ...

The best practice for good enablement calendar planning is to understand what the business needs from a GTM perspective -and this alignment needs to happen at an executiv...

I’d say it’s 50/50. Sales will always have lots of ideas and requests :) On the other side, I don’t want to spend my time creating content that Sales won’t use. It’s a go...

Sales enablement content planning is a constant push and pull of what's coming from the inside-out (e.g. product launches) versus what's coming from outside-in (e.g. comp...

As Ryan said it has to be a collaborative effort. We have created a matrix where sales stages, marketing stages and product marketing stages are overlapped, and then map ...