Pegasystems Senior Product Marketing Leader | Platform Positioning & GTM | Formerly Pegasystems, ZoomInfo, IBM • 3mo
I've watched good products fail at launch. Not because the product wasn't ready, but because the go-to-market wasn't. Sales leadership isn't bought in. You can have the best messaging in the world, but if the sales leader isn't pushing adoption, reps default to whatever worked last quarter. I once had a launch where PMM executed perfectly and sales leadership never showed up. The story, and a lot of the content we built, died on the vine. Getting sales leadership aligned, not just informed, is n ...Read More
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