What common pitfalls have you seen derail product launches, and what practices help you avoid them?
10 Answers
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2mo
The most common pitfalls that can derail product launches are usually something like: Not planning for the unplanned Not having clear alignment around launch goals - acro...
11797 Views
Gusto Head of Product Marketing, Accountants • 2mo
The biggest one I keep seeing, and honestly keep having to fight against myself, is launching for the product instead of the customer. Teams often get so excited about wh...
10942 Views
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ClassDojo Head of Product Marketing • 2mo
The biggest one I see is confusing a release with a launch. Teams ship code and call it a launch, then wonder why nobody cares. A release is an engineering event. A launc...
2114 Views
Iterable Head of Product Marketing • 2mo
Don't just solve for marketing positioning, solve for how revenue/field teams will sell it. One of the most common mistakes I've seen in product launches (which is usuall...
1903 Views
CrowdStrike Director, Product Marketing • 2mo
The most common pitfalls I've seen derail product launches come down to two things: skipping internal enablement and measuring activity instead of outcomes.On internal en...
11174 Views
Adobe Head of GTM Strategy, APAC & Japan • 2mo
There are quite a few but for brevity's sake I'll keep it to a few! #1 is the lack of a 'prepared GTM' to ensure product launch success. All too many times companies will...
1481 Views
CloudBees VP of Product Marketing • 2mo
The most common one is product readiness, which is why I separate the product-ready date from the launch date and work within a defined window, as I described earlier. Be...
404 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 2mo
The biggest one I've seen across 12+ enterprise launches at Microsoft, Salesforce, and UiPath: the post-sale experience contradicting the positioning that closed the deal...
239 Views
Pegasystems Senior Product Marketing Leader | Platform Positioning & GTM | Formerly Pegasystems, ZoomInfo, IBM • 2mo
I've watched good products fail at launch. Not because the product wasn't ready, but because the go-to-market wasn't.Sales leadership isn't bought in. You can have the be...
171 Views
Salesloft Product Marketing Director, Analyst Relations • 2mo
Misalignment with leadership will derail a launch every time. It doesn't matter if the launch is next week, an executive WILL redirect you if they don't agree with the me...
248 Views
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