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Anup Surendran

Anup Surendran

Creator of AgentProject.ai

Austin, Texas

Anup is the creator of AgentProject.ai. He is also an independent consultant for digital transformation, modernization and readiness for Agentic AI. He was previously the Head of Product Marketing at Pathway (a deep-tech AI company). He has led enterprise architecture, product marketing and growth @ Questionpro (bootstrapped from 3M to 30M). His previous startup exits were to SAP and Kroll and has worked with Goldman Sachs, Morgan Stanley and Loblaws (largest Canadian retailer) in the past.

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How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?

Anup Surendran
Anup Surendran

LinkedIn Creator of AgentProject.ai | Formerly SAP, Loblaw, Goldman Sachs, QuestionPro, Kroll • 2y

As a manager, I follow a structured approach for our target audiences. Here are the key steps: Audience Identification and Ownership (15% of effort): The first step is to clearly define the target audience segments and ensure that the team understands who they are communicating with. Product marketers are responsible for "owning" specific audience segments and crafting tailored messaging for each. This audience segmentation and channel messaging are explicitly tracked and documented. Messaging M ...Read More

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