How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?

I'll focus on the creating great messaging, because frankly that's the most challenging part of the job. Especially given the noise out there with so many products, and s...

1. Make talking to customers integral to their role. By keeping your team as connected as possible to the customer, they will develop 1) sharper intuition and 2) a networ...

Great question. This gets at the heart of managing others, while also is central to our role as product marketers. As a manager, it's your responsibility to ensure that t...

The biggest thing I consider is that the messaging created is about the customer and what they are thinking/feeling/experiencing. Rather than what we are building and wha...

I ask them a lot of hard questions to understand how they came up with the messaging they did. I want to hear from them what customers they talked to or surveyed, who els...

If the marketing machine has been created correctly, this should be fairly measureable. In a prior role we had an excellent demand generation team who tracked how differ...

When the customer nods in agreement with messaging, it's good. When they pull out a credit card or sign the contract, it's great. Ultimately, a product marketer IC, lea...

I am a project manager at heart. So I push the team to be the same. We have our roadmaps which we present and then turn into tickets for overall tracking. We also have a ...

As a manager, I follow a structured approach for our target audiences. Here are the key steps:Audience Identification and Ownership (15% of effort): The first step is to ...

The easiest way to ensure that product marketers you manage create effective, compelling messaging is to establish a formal internal process for creating positioning and ...